Epson’s ‘Under the Radar’ Success with Robotics

Published by , August 8, 2016 3:51 am

(BusinessReviewEurope)  Epson has been making robots for more than 30 years. Yet this renowned printing specialist has not marketed this area of expertise well. While printing and inkjet innovation are still crucial, game changing projects for Epson. However, the company is heavily invested in many technological fields from visual communication and wearables to virtual reality and robotics. Given the robotics market is far more B2B sales-driven than the marketing-driven printing sector, it is easy to see how Epson robots have gone somewhat under the radar with everyday consumers.
Epson’s main focus in Europe centres on France, the UK and Germany, the latter a particularly strong market due to its enormous automotive sector. “If you compare the UK to the rest of Europe it is actually a little bit behind in terms of robots per 10,000 workers,” Folkens comments. “The country with the highest density is Japan, but Germany is not far off.”

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