AI & Machine Learning Arrive in Hollywood for Script Analysis

Published by , July 9, 2018 2:36 pm

(Variety) Nadira Azermai, the founder of artificial intelligence ScriptBook, recently said this his company retroactively identified as box-office failures 22 out of the 32 box-office failures made by Sony. Azermai suggested that Sony Pictures could have saved a fortune from 2015 to 2017 by using the company’s algorithms instead of human beings to reject or greenlight movies.
The brave new world of AI and machine learning has come to Hollywood. ScriptBook, based in Belgium, has created a tool that analyzes the text of screenplays to produce financial forecasting, or as Azermai grandly puts it, “Our mission is to revolutionize the business of storytelling by using AI to help producers, distributors, sales agents and financiers assess their risk.”

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